Legend says that a pedlar from Swaffham in Norfolk repeatedly dreamt that he should go and stand on London Bridge, where he would hear something to his advantage. Eventually he obeyed, but after three days of waiting he had heard nothing worth hearing, and was starting to attract inquiries from the curious.

The pedlar told one curious shopkeeper his secret, only to be ridiculed for his credulity. The shopkeeper himself had dreamed that a great treasure awaited him in some place called Swaffham, but would take no notice of such superstitions. The pedlar, however, ran back to Swaffham to dig up the treasure, part of which he used to renovate the church.

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